Words

Graphic media campaign for Demo Design Festival

The brief was to create an experimental identity based on -Trial & Error for the festival. It had to be risky and esthetically complex, the expectations were to create something unique that could be use as example for the festival related to Internet of Things. The logo is result of extracted information from internet database. The typo is based on a modular system that allows a sort of materialization (in color and shape). Its nature also allows to modify the standard form interacting with its parts.

This graphic identity is connected to internet programmed by Javascript & Processing. Its nature is experimental, spontaneous, flexible & customizable.

Production:
Posters/Flyers with Risograph printing, paper Cocoon 120g & Tyvek
Online: Javascript & Processing programming

Client: Adi-Fad & Demo
Barcelona, 2015